Our mission is to empower ambitious MSE leaders to scale their success through strategic guidance and development.
The Passion, Pain and Pleasure of Running a Micro Business
Running a micro business is a rollercoaster ride of passion, pain and pleasure. The passion that drives you is what gets you started and keeps you going through the toughest times. You’re passionate about your idea, your product or service, and about being your own boss. This passion fuels your motivation and determination.
However, the pain is also very real. Cash flow issues, long hours, wearing multiple hats, and the constant hustle to find new customers and keep existing ones happy. There’s a mountain of administration and very little safety net. The pain can be punishing, particularly in those early days and years.
Yet, for those who persevere, the pleasure is immense. There’s the pleasure of creative freedom and controlling your own destiny. There’s the satisfaction of solving problems and serving customers. And if you can build something successful and sustainable, there’s the pleasure of profits and financial rewards.
It’s an emotional journey for certain – the passion keeps you irrationally motivated, the pain tests your grit and resilience, but the pleasure of creating something from nothing is incredibly rewarding. Running a micro business isn’t for the faint-hearted, but for the right person, it’s the ideal way to live and work.